In 1982 the revenue to Hollywood studios for the sale of movies for Inflight Entertainment was just $20 million. By 2020 the volume of sales is expected to generate $464 million. As airlines increase their number of destinations, the experience of flying is becoming a truly international one, albeit with a signature style particular to each carrier. Whether traveling for business or pleasure, passengers look to their preferred carrier to provide them with all of the creature comforts of home, and in many cases, the cinema, in their seat.
IIM was the first Motion Picture Association of America (MPAA) approved post-production lab in the Asian region. We provide our clients with a dedicated screening facility for movie selection and work with them to achieve the greatest appeal at the best cost.
IIM, as the most trusted lab facility in the region, and in co-operation with the MPAA and the Hollywood studios, developed and implemented an approved format for censorship approval and piracy law adherence that is in use in the People’s Republic of China today.
Our close ties with the MPAA and our Airline Passenger Experience Association (APEX) membership provides our experienced programmers with all of the resources they need to offer our clients the biggest names in Hollywood cinema. Our selection criteria are simple – the most popular, successful and entertaining titles available!
With our impeccable reputation as innovators in the region, IIM has strong relationships with all the major studios, independent film production companies and inflight movie distributors. We have the largest collection of movies from Hollywood including; Warner Bros., Paramount, NBC Universal, Disney, 20th Century Fox, Sony and timeless Classics such as Metro-Goldwyn-Mayer (MGM) – to name but a few. IIM can provide all of your Hollywood Movie needs, efficiently and affordably.
We guarantee competitive pricing and commit to endeavour to negotiate the lowest ‘screening rate’ provided by movie distributors. The more we save, the broader the range of entertainment you are able to offer your passengers.
Europeans love cinema. Conversely, the world is increasingly falling in love with European films. Last year, European movies made up 36 percent of all films broadcast on TV in Europe. The appetite for European films is increasing as the availability of subtitles broadens, the European Film Awards receive more attention and Foreign Language Films become the indie romantics “go to” entertainment.
Foreign language movies have steadily gained popularity since the introduction of VOD. IIM regularly attend the world’s top film festivals and content markets across Europe in order to source and license the most popular European films. Our office in Ireland places us on the doorstep of Europe’s biggest feature film producers and distributors and we have incomparable relationships in the key traditional markets of France, Spain, Germany and Italy as well as emerging markets such as Russia.
In late 2018 the Hollywood Reporter commented that “With nearly twice the population of the US, youthful demographics and an increasingly positive economic forecast, the Asian region’s film future is brighter than ever.” At the same time the China box office expanded an incredible 48 percent to $6.78 billion. While many expect a maturing of the market for the 2018/2019 years, for over a decade China’s box office has expanded at least twice as fast as the country’s overall economy and in 2015 we saw the territory’s first ‘half-billion-dollar movie with Stephen Chow’s ‘The Mermaid”. Increasingly local films are surpassing Hollywood feature films: recently Matt Damon’s ‘The Great Wall’ opened with a $67.4 million weekend only to be beaten by the local fantasy adventure ‘Mojin: The Lost Legend’ which debuted with $92 million.
At IIM our Asian base and heavy focus on the China market ensures access to the latest and greatest cinema creations in the region. In China, we boast long-standing relationships with the China Film Group Corporation and Wanda Media – the two biggest names in the Chinese film market. In Hong Kong, our local office works closely with Media Asia – one of the most diversified leading Chinese language entertainment providers in Asia and newer players like Emperor Motion Pictures who amongst others have a joint venture production house with Jackie Chan through JCE Movies Limited.
The film communities in South East Asia are united by a sense of positive momentum. Thailand, Singapore and Malaysia are seen as upcoming markets with entertaining, cost-effective options on offer. In Japan, we work with prominent companies like Toei, Toho and Shochiku while in Korea our partners comprise prominent distributors Next Entertainment World and Finest.